Avail Effective Benefits of SEO from SEO Company

Business owners are always searching for the best and effective way to advertise their brand, product and services among the clients with ease. This is why, SEO (Search Engine Optimization) gets popular day by day. The experts will firstly analyze the website of the company and build effective plans to implement the strategy for improving the ranking of the website on different search engines.

All you need to do is approach a trusted company for availing the premium benefits of SEO India in an easier way. When searching for a reputed company, you can ask your friends, colleagues and relatives for references. This will help you to get the list of available companies that can help you to avail the needed benefits of effective SEO strategies.

You can also check for the different online forums for finding the best company that will serve you with effective and the best services. By approaching these online firms, you will be able to know about the trusted companies available and approach the reckoned one. In this way, you will surely be able to hire the experts for getting the world-class SEO services for promoting your brand with ease.

Last, but not the least, you need to do a thorough research to find a trusted company that can serve you with the best and effective features of SEO services.

Instead of getting into the hassle of these aspects, you can think of approaching Mind Digital for hiring the experts and enjoy the benefits of world class SEO facilities.

Why Look Into Offshore Web Development In India

The term offshore web development means getting web development work done at a country other than yours at a developing nation such as India, Poland, the Philippines and so on. Offshore web development has been taking place for a very long time and is nothing new by any means but is something that has really gained popularity recently. Earlier, only large multi-national companies or Fortune 500 companies were engaging in the outsourced business model by usually setting up a local office in that specific destination or working with a company directly. Today, with the world more interconnected than ever before and communication being super easy, a company of any size or even an individual can engage with a web development company in India or anywhere for that matter. So, why is working with a web development company in India as well this overall business model become so popular and something that should be seriously considered, below we will discuss why:

✓ Money, Money, Money - Money talks and that is definitely the case when it comes to why so many people as well companies are looking into working with a web development company in India. For example, a web development professional in India can cost as little as $10 dollars (depending on experience/company) an hour versus the US, UK or Australia where developers can cost upwards of $50 dollars an hour on average to give you an idea about the huge difference. By working with a web development company in India, you can really save a lot of money which can be clearly seen by the amount of money that you are paying. The reason why that is the cost of living and currency difference is quite substantial when compare to its Western counterparts. The money that you can save by working with an web partner in India can be re-invested into other parts of your business that may need it or even buy that watch you have always been wanting. Resources and money matter so why wouldn’t you consider a more cost-effective alternative if you can get the same level of output that you are looking for at a better price.

✓ Technical Expertise - India as a country surprisingly churns out more than 1 million IT professionals a year from top colleges and universities. Almost any type of technical expertise that you are looking for can easily be found within India as the country has more than 1 billion people and counting. If you do a simple Google search, you will literally find thousands of great companies that can help you with any type of development work you can imagine. When it comes to technical expertise, India as a country is a great offshore web development option. Whether it be a simple WordPress website or a Magento Ecommerce store, you can get what you are looking for within the country without any hiccups. Ensure that you are of course testing the knowledge of the developers and the web development company in India company you are looking to work with to get a good sense of their technical capabilities.

✓ Language Barrier - Majority of educational institutions in India are taught in English which make life much easier if you are from the US, UK, Australia or any other English-speaking destination. This means that you don’t have any type of language barrier which is a big challenge with some offshore destinations. Almost all web development companies in India have staff that are familiar if not fluent in the English language which make India a great choice when it comes to offshore web development. Language and communication are key when it comes to development and is something that needs to be taken seriously which India does.

✓ Scalability - When it comes to scalability, the offshore business model is absolutely brilliant. For example, if you have a project that is for 120 days but requires a team of 10 developers at once, you can easily find what you are looking for without any hiccups. The fact is that you can easily hire dedicated PHP developers or any other type of developers you are looking for without worrying about how to scale it. For example, if you had to hire internally for this development project, what would this staff do after the project is completed and how hard would it be for you find these development professionals in the first place. You have to deal with trying to find these developers which is no easy asking and then interviewing/screening them as well which is another challenge altogether. By choosing to work with a web development provider in India, you can easily scale up or down your development needs without worrying about hiring, firing or recruiting anyone which saves you a lot of headache.

✓ Familiarity - This point is something that most people don’t realize when working with a web development partner in India. India as a country is very familiar with the outsourced business model and is one of the leading places when it comes to services such as development, BPO, KPO, call centers and so on. So many enterprise companies such as HP, Dell, Deloitte, PWC and countless others rely on India as an offshore destination. As a result, Indian companies and professionals are familiar with what clients expect from them in terms of output, deliverables, professionalism and so on. In addition, these professionals will have loads of experience when it comes to working on different projects as well as numerous countries across the world. In terms of familiarity, India really knows what the term getting it done means which make it a great choice.

✓ HR & Other Costs - If you hire someone in the US for example, you have to worry about many things which you don’t if you work with a web development company in India. Factors such as insurance costs, recruiting costs, software costs, hardware costs and many other things come into play when you have an in-house team. They are so many operational and other overheads that need to be factored in which quickly add up. Even if you work with a local web development partner for example, you still have to pay an increased rate as compared to working with a web development provider in India. Working with a web development company in India can really save you a lot of money, headaches and other unforeseen costs which many businesses/individuals don’t realize. There is a reason why so many enterprise companies have offices setup throughout India which can be clearly be seen if you think about it.

Summary
Working with an web development company in India can be a very lucrative endeavour if you are able to find the right offshore partner to work with. The key is to find a partner that has all the experience and expertise you are looking for which is no easy asking. The best way to find the right partner is ensure that you are checking client references, looking through the portfolio of work they have delivered as well as speaking to the actual team that will be handling your project. If possible, try to test them out with a smaller project to try to get a sense of the team and their working style which will mitigate risk. Lastly, ensure that you have all your deliverables and expectations clearly laid out so the company your working with knows exactly what you expect from them. If you can find a good web development company in India to work with, it can really add a lot of value, save you time and add scalability to your business. If you are looking for an experienced, trusted and capable web development partner to work with, please feel free to reach out to the team at Mind Digital for any of your development or digital marketing needs you have.

Resource: Mind Digital Group

4 Brilliant Drupal Modules You Should Have

Drupal is an open source CMS (Content Management System) that powers millions of websites and applications across the World Wide Web. It is a very popular choice by many corporates due to the stability, flexibility, security and features that it offers its users as well as development professionals. Drupal is fully open source (meaning free to use and you have the ability to customize it as well) and is built in the PHP programming language. If you are choosing to go with Drupal development, you won’t be disappointed with what you can do and accomplish with this brilliant CMS platform. You can easily find a Drupal development professional or a company to help you with your Drupal project and it is more affordable when compared to other technologies such as Python or Ruby for example. Below, we will discuss some great modules you should consider when you are created your Drupal-based website or application:

✓ VIEWS – This is by far one of the most popular modules for any Drupal version out there. The simple reason why View is so popular is due to the fact that how development professionals have the ability to easily organize the content within the Drupal CMS using the View module. The View module allows a Drupal development professional to create MySQL queries which can be run against the Drupal database allowing you to view the requested information in different formats for its users. This module allows a developer a huge array of options to structure and display information such as galleries, blogposts, graphs, articles and so on. It even allows its users to easily and efficiently display the related content making it a win-win for anyone that uses it. Granted, it can be configured according to your Drupal development needs but it does take some time getting used to like anything else really. One recommendation that we have based upon our past experience is to ensure that cache is enabled and to increase the amount of time views are cached. Overall, this module is a must-have and is something that you will thank us for once you know how to use to correctly.

✓ WYSIWYG – This module stands for “what you see is what you get.” It is an absolute must-have for any Drupal website that is maintained by a non-technical or not so technical person, whichever way you want to put it really. This module allows a Drupal user to easily edit, add and maintain content within a Drupal-based website similar to a Microsoft Word application or an Open Office Writer software. If you are not that technically sound, then this module is a must-have for your Drupal website or application. Ask the Drupal development company you working with to install this module for you or if you are building your website in-house, then ask the Drupal development professional who is creating your website to install it for you. Ultimately, this Drupal module allows you to make changes to your Drupal website without the use of HTML coding which is definitely on the technical side for majority of users. If you are not a developer, then this Drupal module needs to be installed for you so you cane easily maintain and update your Drupal website or application.

✓ PATHAUTO – Path Auto is a Drupal module that is primarily used for SEO (Search Engine Optimization) purposes. Having a website these days is not enough as you need to have a website that is SEO ready and enabled which is what this module allows you to do during your Drupal development phase. The Path Auto module allows the website administrator to create customized URL’s for your content in a format that is much easier to understand versus auto-creating them. This module is not easy to configure by any means but it is one of the most flexible Drupal modules that is used to create customized URL’s for SEO best-practice purposes. If you want your Drupal-based website or application to get found online through the Search Engines, then this is the Drupal module you need to have installed. Ask your Drupal development professional to install this OR the Drupal development company you are working with to configure this for you to ensure you are getting traffic through your SEO efforts.

✓ METATAG – This is yet again another brilliant Drupal module that you need to have for your website for SEO purposes. If you are looking to increase your traffic through your SEO efforts, then this Drupal module is a must-have. This module allows your developers to set Metatags on every webpage that is read and used by the Search Engines. This Drupal module allows you to have Meta Tags and Meta Descriptions on your Drupal website which again is a must-have if you want to get found online within the Search Engines. Ask the Drupal development professional you are working with to install this or the Drupal development company you are partnering with to ensure this module is installed within your Drupal-based website to get the most out of your SEO efforts.

Summary
It’s no surprise that Virgin, War Child, Prince of Wales, Fox, The Onion, Yahoo and many more are relying on the Drupal CMS to help them with their enterprise business needs. Whether you are a small company or even a multi-national organization, Drupal is well-known for being secure, dependable, flexible, and feature-rich making it a brilliant solution. With more than 20,000 modules that are available, you have a whole array of options during your Drupal development phase to really get that extra oomph for your Drupal website or application. Ensure of course that you are working with a dependable, trusted and experienced Drupal development company that can deliver exactly what you are looking for and can also advise you on the best modules according to your business needs. The above list is by no means a complete Encyclopedia of the best modules that are available but definitely are good-ones that should be considered when you are creating your Drupal-based website or application. If you are looking for an experienced, trusted, affordable and capable Drupal development partner, please feel free to reach out to the team at Mind Digital for any of your development or digital marketing needs you have.

Resource: Mind Digital Group

4 Common Mistakes With Offshore Web Development

So, you are looking to get a website, mobile application, custom application or anything of that sort developed offshore. Many organizations, multi-national companies and even individuals choose to go with offshore web development due to the many benefits it provides. The benefits are pretty clear in that you can save money, save time, HR overheads, scale up or down your development needs without worrying, operational savings and much more making it a very lucrative offer if executed correctly. Rather than getting work done locally which can be very expensive and time-taking, you can choose to go with an offshore web development company to really add to your bottom line which any sane person or company loves. It’s not all red roses by any means as if you choose the wrong partner to work with offshore, it can be a disastrous situation for both a client as well as the offshore software development company you choose to work with. Below, we will outline some of the most common mistakes based upon our experience and how you can avoid them when working or choosing to work with an offshore web development company:

✓ Clear Goals & Timelines – The most important thing in any relationship is clarity and this is especially true when it comes to web development offshore or even onshore for that matter. As a client, you need to have specific goals and decisions made before engaging with a software development company. It’s not a bad thing to get advice on certain aspects or matters which is actually a good thing when working with a development partner since they have the necessary experience and expertise. The more clear you are in your head or with your goals internally within your organization, the better it will be for both clients and companies alike. Try to have your goals set and what you want accomplished within a certain timeframe so that all parties involved are not confused or just running like chickens without heads. This mistake is by far one of the most common one’s when working with an offshore web development company as clients will approach a company without a clear set of goals in mind which will waste time, money and resources for all the people involved. The way to avoid this is to set goals internally and write all things down before engaging with the offshore company you are looking at. This way, they will be able to advise you and give you their professional advice based around your needs rather than shooting from the hip. Ideally, you want to have a full specification document in hand which you can share and get feedback on with the offshore web development company in Indiaor any other country you are looking to work with. Lastly, the more clear your goals are, the better idea/planning you will have to deliver against the timelines that you have decided on between yourself and the offshore company you are partnering with.

✓ Communication, Communication & Communication – Like any relationship whether it be personal or professional, communication is the glue that holds everything together. More than likely, if you are working with an offshore web development company, they will be located in a different time zone which further emphasizes the importance of communication being crystal clear. Have clearly laid out dates and times where you are scheduled to be speaking with the offshore web development company so that all the necessary people are informed well in advance to minimize any surprises. Whether it be by phone, Skype, Gtalk or whatever other software you choose to work with, make sure that all people involved are on-board and are well aware of the communication mediums as well as timelines. In addition, try to use some type of project management software such as Trello, Basecamp, FreedCamp, JIRA or any other software of your liking which also allows you to further have the transparency and up to date status of things. The more clear you are in your communication expectations/mediums from day one, the better it will be as they will be no surprises for anyone involved. Lack of communication is one of the most common pitfalls when it comes to working with an offshore web development company. The more you are interacting and communicating with someone whether it be a company or even an individual for that matter, the better your relationship will be and that’s a cold hard fact!

✓ Cultural Understanding & Gap – This is an interesting one and one that is really overlooked when working with an offshore service provider. Granted, the company you are working with more than likely speaks English which is great but what else do you need to keep in mind. Cultural differences, slangs, idioms, unspoken assumptions, acceptable things to say versus unacceptable things to say are all things that need to be kept in mind. One of the best ways to avoid this common mistake is to first find an offshore web company that is experienced working with other clients within the same country as yours. If they work with many other clients are have in the past within the same country as yours, they will be able to better understand your culture and slang versus someone that hasn’t in the past. Also, try to do some research on the country and what their views on certain things are. For example, if you are looking to work within an offshore service provider in Malaysia for an adult website for example, adult content of that sort is completely banned within that country. So, the more research and due diligence you do when choosing an offshore service provider, the better it will be for all the people involved. Lastly, if you are able to find a good web development company offshore that has a lot of experience, this will really help you in the long run as they know what people from your country have come to expect which is a lot easier of course. Of course, if you are not sure of certain things or can’t find your answers online, you can always ask the offshore web development company so you don’t offend them as people always do like to share their culture/views on things if you ask nicely of course.

✓ Quality Guidelines & Testing – This common mistake is more of a universal one really but it really comes into play when working with an offshore software development company especially since they are located remotely to where you are. Since the provider you are working with will be offshore, clear quality guidelines and testing scenarios/cases need to be clearly laid out for the web development company. As an organization, you need to have the right checks and balances in place which will allow you to monitor and see the output quality that you are receiving. Granted, you are working with an offshore web development company due to the many benefits but the last thing you want is a project to be completed without the proper testing and quality in place as this can be a disaster waiting to erupt! The best way to avoid this is to have good guidelines in place or follow some type of methodology which will allow you to keep a track/tabs on both the quality that you are getting as well as testing constantly. Once you see the output, make sure you are getting the proper testing and testing cases performed so you know that what you paying for is up to the mark. The last thing you want is to have poor quality and an un-tested project which wastes both time and money which is a very bad thing of course. One of the best ways you can avoid this is to work with a company that has some methodology and testing standards in place which will give you the confidence that they can deliver what you are looking for. If you have specific guidelines or testing practices you like, ask the offshore provider what their views are on it to get a sense of things. Ensure that you are doing the necessary due diligence when choosing an offshore web development company so you are getting the best quality and fully tested/functional work to minimize any surprises or headaches.

Summary

Working with an offshore web development company can be a very lucrative and time-saving exercise if you are able to find a good company to work with. People sometimes only think about saving money when it comes to offshore software development which is the completely wrong mentality to have. You need to choose a provider that has a great balance of quality, competitive pricing, experience, the portfolio to back it up and so on. The more diligent you are, the more clear you are with your directions/goals, the more you know about what you expect at the end, the better communication/transparency you have, the better it will be from both a client’s perspective as well as an offshore web development companies perspective as well. Don’t rush into any decision when evaluating offshore software development providers and make sure you don’t make many of the common mistakes we discussed above. If you are able to find the right mix of things, it can be a beautiful and cost-effective relationship for all people involved. If you are looking for a reliable, trusted and experienced offshore web development company in India, please feel free to reach out to the team at Mind Digital for any of your development or digital marketing needs you have. If you have any other common mistakes which people can avoid, please feel free to add them below in the comments section.

Resource: Mind Digital Group